QuickBooks is also highly rated, with a 4.5 out of 5-star rating from more than 18,000 user reviews on Capterra.īut that doesn’t mean it’s the perfect fit for every small business. With millions and millions of users around the world, an ad campaign featuring Danny DeVito, and its own conference, Intuit QuickBooks might be the most popular small-business software-let alone accounting software-in the world. If you were creating a “small-business owner” Halloween costume, it would probably include a button-down shirt with rolled-up sleeves, a travel coffee mug, laptop computer covered in stickers, and a copy of QuickBooks Online accounting software. QuickBooks might be the most popular business software in the world, but that doesn’t mean it’s the right fit for every business.
